Every day you spend at a trade fair is a day away from your press hall. So the event has to pay you back. These are the four 2027 events that do, if you run a newspaper or commercial printing operation, plus one date to put in your 2028 budget now.

At a glance

  • 22 to 25 February 2027: Hunkeler Innovationdays, Lucerne
  • 13 to 14 April 2027: Online Print Summit, Munich
  • 7 to 9 June 2027: WAN-IFRA World News Media Congress, Stockholm
  • Date to be announced: WAN-IFRA World Printers Summit
  • 9 to 17 May 2028: drupa, Düsseldorf

Hunkeler Innovationdays, Lucerne, 22 to 25 February

Digital production print and finishing, shown running, under one roof at Messe Luzern. Inkjet, continuous feed and fully automated lines, live. The event runs every second year, and around 6,800 visitors from 100 countries came in 2025.

Go if you are deciding on a digital press next to your offset, or you just bought one. You will see complete lines from roll to finished product. Ask every vendor the same question: which production data does this line send back to my Print MIS/ERP?

innovationdays.com

Online Print Summit, Munich, 13 to 14 April

A business summit for online print executives at the Alte Kongresshalle, opened by a get-together on the evening of 12 April. The motto is "Turn Intelligence into Revenue". Bernd Zipper of zipcon speaks on Agentic Print: print products that AI agents can find, configure and reorder.

Go if more of your commercial work arrives through web shops and integrations, and you want to know who will be ordering from you three years from now. Our post Your next customer might not be human is good reading on the way there.

online-print-summit.com

WAN-IFRA World News Media Congress, Stockholm, 7 to 9 June

The 78th congress brings more than 1,000 media leaders from over 60 countries to Folkets hus in Stockholm. Three tracks: AI & Innovation, Journalism & Audiences, and Revenue & Growth. Bonnier News and Amedia are the strategic partners.

Go if you print for publishers. The plans made in these rooms decide your volumes, your page counts and your print windows for years ahead. If you are a publisher with your own print site, this is where you hear first where your print strategy is heading. And Stockholm is our home town, so meeting up is easy.

wan-ifra-congress.com/2027

WAN-IFRA World Printers Summit, date to be announced

The annual meeting of the World Printers Forum, built for newspaper production. The 2026 summit took place in Rotterdam, alongside the DistriPress Congress. WAN-IFRA has said details for 2027 are coming soon.

Go if you run a newspaper print site. Two days with peers facing the same paper prices, staffing and site consolidation questions you do, sharing real numbers.

wan-ifra.org/wpf

For your 2028 budget: drupa, Düsseldorf, 9 to 17 May 2028

The world's largest print trade fair returns after four years, this time over nine days instead of eleven.

Put it in your budget if a new press, a digital line or a bigger automation step is coming in the next few years. The decisions made at drupa are prepared in 2027, with your own production data in hand.

drupa.com

Bonus: MWM KPI Days 2027

And then there is our own event. At KPI Days we meet the printers in the Print365 community, look at how each plant works, and leave with strategies that hold up in the press hall the following Monday. Real numbers, real plants, and ideas you can put into practice straight away.

KPI Days are for MWM customers. Date and venue for 2027 follow soon. Curious how the days work? Ask Jan, he is happy to tell you more.

Pack three numbers before you travel

Vendor conversations go faster when they start from your own figures. Before you leave, pull these from your Print MIS/ERP:

  • How your run lengths are spread, beyond the average.
  • Your makeready waste per job.
  • Your real cost per thousand copies on your main titles.

Going to one of these? Let's find half an hour

Our team will be at several of these events in 2027. Write to Jan Aleite at jan.aleite@mwm.se and tell us which event you are going to. We will make sure we find time for a coffee and a proper conversation about your production.

FAQ

Which print events matter most for newspaper printers in 2027?

The WAN-IFRA World Printers Summit is the one built for newspaper production. The World News Media Congress in Stockholm (7 to 9 June) is where publishers set their print strategy. Hunkeler Innovationdays (22 to 25 February) is the place to compare digital production lines.

When and where is Hunkeler Innovationdays 2027?

From 22 to 25 February 2027 at Messe Luzern in Lucerne, Switzerland.

When is the next drupa?

drupa 2028 runs from 9 to 17 May 2028 in Düsseldorf. Put it in your 2028 budget now and use 2027 to gather the production figures behind your investment case.

Want to dig deeper? Here are the sources

Photo: Unsplash