---
title: AI for print data | Print365 DatAInsights | MWM
description: Ask your Print MIS/ERP data in plain words. Find where your margin went, with a checked query behind every number. Watch the 5 minute video.
image: https://www.mwm.se/hubfs/datainsights/print365-datainsights-fredrik-poster-v3.jpg
---

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AI for your Print MIS/ERP data

# Find out where your margin went. Ask your print data in plain words.

Print365 DatAInsights is an AI chat built for printers. Ask about cost, margin, waste, paper and press hours in your own words. You get a table, a short explanation and the query behind every number, straight from your own production and finance data.

[Send us your question](https://www.mwm.se/print-365-datainsights#contact) [Watch the 5 minute video](https://www.mwm.se/print-365-datainsights#video)

**1 December 2026** live for Print365 Data customers **Web app** on computer, tablet and phone **Your data** stays with your company

![Dashboards answer the questions someone planned for. Print365 DatAInsights answers the questions you didn't know you had.](https://www.mwm.se/hubfs/datainsights/print365-datainsights-slide03.png)

Recorded at KPI Days 2026, Amsterdam

## How our AI for print data gets the numbers right

5 min

At KPI Days, our customer event in Amsterdam in October 2026, Fredrik Sjölin from our data platform team introduced Print365 DatAInsights to the printers who run Print365 every day. In five minutes he walks through the idea, the logic behind it, and what it takes before you can trust an AI answer about print data. The examples use a demo dataset.

![](https://www.mwm.se/hubfs/datainsights/print365-datainsights-fredrik-poster-v3.jpg)

Play the video : How our AI for print data gets the numbers right

## Chapters

1. 0:00Ask your data in plain words
2. 0:20Dashboards answer planned questions
3. 0:33It starts with a question you already know
4. 0:52Drilling will only get you so far
5. 1:10Not deeper. Somewhere else.
6. 1:35The why was in another dataset
7. 1:57An answer nobody planned for still has to be right
8. 2:50Hard part 1: Never answer from memory
9. 3:22Hard part 2: Understand print data
10. 3:50Hard part 3: Nobody else sees your data
11. 4:14Hard part 4: Fixed when it is wrong
12. 4:42What to take home
13. 5:03See what your data can tell you

Want to see it on your own numbers?

[Send us your question →](https://www.mwm.se/print-365-datainsights#contact)

What you get

## What you get from Print365 DatAInsights

Built for the people who run a printing plant: production, finance and management.

### Find where your margin went

Start with a finance question and follow it to the cause on the press floor, in one conversation.

### Ask it yourself

Ask in plain words on your computer, tablet or phone, and get a table with a short explanation while the question is still fresh.

### Check every number

Your database does the counting. Open the query behind any answer and see exactly how it was made.

### Keep your data yours

You see your company's rows and only those. Your conversations are private and deleted after 30 days.

Questions you can ask

## What can you ask Print365 DatAInsights?

Questions about your production and finance data, in your own words. A few that printers start with:

- Which customers went over planned cost last quarter, and why?
- What was our waste percentage last week, per plant?
- Where did paper and press hours run over plan?
- Which jobs drove the cost overrun for one customer?

Under every answer you get suggestions for the next question, so one question leads you to the cause.

[Send us the question you would ask first](https://www.mwm.se/print-365-datainsights#contact)

Why it matters

## Why a general AI gets print data wrong

You could connect a general AI to your database in an afternoon. It would answer fast and sound certain. With print data, its wrong answers look exactly like its right ones.

Take one job: 300 copies make ready waste, 700 run waste, 100 white waste. A general AI adds up the columns and says 1,100. The right answer is 1,000, because white waste is already part of make ready. Ten percent too high.

Or take average waste over ten jobs where two never reported. They are stored as zero, so a general AI says 400. The right answer is 500, over the eight jobs that reported. Twenty percent too low.

**Both wrong answers look just as convincing as the right one.** Getting print data right every time is the hard part, and it is what Print365 DatAInsights is built around.

![Two examples where a general AI gets print waste wrong: 1,100 instead of 1,000, and 400 instead of 500](https://www.mwm.se/hubfs/datainsights/print365-datainsights-slide08.png)

How it stays right

## Four reasons you can trust the number

Each one answers a question printers ask before they act on a number.

1

Your database does the counting

### With a general AI

Writes a query or guesses, and presents both with the same confidence.

### With Print365 DatAInsights

The AI picks building blocks MWM has built and checked, the system makes sure the query only reads, and your database does the counting. You can open the query behind every answer.

2

It knows how print data behaves

### With a general AI

Counts white waste twice, averages missing reports as zero and reads milliseconds as minutes.

### With Print365 DatAInsights

MWM documents what every column means, its unit and what your words mean. Every change passes our test questions before it reaches you.

3

Your data stays with your company

### With a general AI

Keeps companies apart only as well as it follows instructions.

### With Print365 DatAInsights

Every query is checked, your company has its own login that can only read, and the database itself returns only your company's rows. Conversations are deleted after 30 days.

4

One report improves every answer

### With a general AI

Shows no trace of how an answer was made, so the same mistake comes back.

### With Print365 DatAInsights

Tap "Report this answer" and MWM fixes the cause and tests it before it goes live. The fix improves the answers for every customer, and your data stays yours.

New to Print365?

## Running another Print MIS/ERP today?

Print365 DatAInsights runs on Print365 Data, the data layer of Print365, our Print MIS/ERP for newspaper and commercial printers. Production, finance and press data live in one place, and that is what lets one question travel from the margin report to the press floor.

Send us the question you would ask first. We show you how Print365 would answer it, and what a move would look like for your plant.

Weighing a switch? Start with our guide: [How to switch Print MIS/ERP without missing an edition](https://www.mwm.se/insights/how-to-switch-print-mis-erp-without-missing-an-edition?hsLang=en).

[Send us your question](https://www.mwm.se/print-365-datainsights#contact)

Transcript

## Read the talk: Print365 DatAInsights at KPI Days 2026

Show the full transcript (5 min)

Hi, I'm Fredrik and I work with the data platform at MWM. Everyone in print is asking the same thing right now: how do we actually use AI in our day to day? There are a lot of possibilities, and a lot nobody knows yet. This is our answer: Print365 DatAInsights. We also call it Talk to the Data.

Think about your dashboards. Someone decided what they can answer, months ago. Dashboards answer the questions someone planned for. Print365 DatAInsights answers the questions you didn't know you had.

Let's start with something you already have a report for: cost and margin, planned against actual, per customer, last quarter. Overall, cost came in 171,000 under plan. Margin is on plan, better than plan. On a dashboard, this is where most of us would stop looking.

The answer lists every customer, row by row, just like a drill down would. And there it is: Northwind Foods, 58,000 over planned cost, margin 17% below plan. But drilling only shows you more of the same numbers. It tells you who. It doesn't tell you why. Drill into the money and you only get more money. What you need is the next question.

Under every answer, Print365 DatAInsights suggests where to look next. Some suggestions change the kind of data. I tap "Cost overrun drivers". Now it puts planned and actual waste, paper and press hours next to the money. You asked a finance question. It handed you a production one. Across all customers, waste came in 31% under plan. Northwind went the other way: waste 66% over, paper 27% over, press hours 13% over. Cost data showed who. Production data showed why. The margin was lost on the press floor. That is the question you didn't know you had.

So that's what it does. Now let's look at what it takes, because an answer nobody planned for still has to be right.

You could connect a general AI to your database in an afternoon. It would answer fast, and confidently. Take one job: 300 copies make ready waste, 700 run waste, 100 white waste. A general AI adds up the columns and says 1,100. The right answer is 1,000, because white waste is already part of make ready. Ten percent too high, with no warning. Or take the average waste over ten jobs where two never reported. They are stored as zero, so a general AI says 400. The right answer is 500. Twenty percent too low. Both wrong answers look exactly as convincing as the right one. Getting the right answer, safely, every time: that is the hard part. Here is how we solve it.

First, the AI never answers from memory. For common questions, MWM has already built and checked the building blocks: waste percentage, last week, per plant. The AI only picks which blocks fit your question. The system builds the query, checks that the query only reads, and runs it on your data. The database does the counting. The AI turns the result into an answer. If no block fits, the AI writes its own query, and it goes through the same check. You can open the query behind every answer.

Second, the AI has to understand the data, not just read it. You've seen two traps already. There are more. One product shows up under many names. Runtimes are stored in milliseconds. You know this because you work with the data every day. A general AI does not. So we write down what every column means, its unit, and what your words mean. Every column and total is checked against real data, and a change only reaches you after our test questions have run again.

Third, the question every printer asks: can someone else see my numbers? No. Every query is checked before it runs. Your company has its own login that can only read. And the database itself only returns your company's rows, whatever query arrives. That is the guarantee. None of this depends on what the AI is told. Your conversations are private to you and deleted after 30 days.

Fourth, what happens when an answer is still wrong. You tap "Report this answer". We see exactly how it was made: how the question was read, and which building blocks or query were used. We see that conversation up to that answer, and nothing else. We fix the cause and test it before it goes live. Most fixes go into the data description all customers share, so one report improves the answers for everyone. Only the fix is shared, never your data.

So, three things to take home. Start with what you know: the question you already have a report for. Follow what it shows you: what stands out, and the next question it hands you. And trust the numbers: they come from your data, nobody else sees them, and a wrong answer gets fixed for everyone. That takes knowing print data, not just an AI.

Want to see what your own data can tell you? Book a short call with us. We'll take one question you already ask today and follow it with you in Print365 DatAInsights. No sales pitch. No commitment.

FAQ

## Questions about Print365 DatAInsights

### What is Print365 DatAInsights?

Print365 DatAInsights is an AI chat for print data, also called Talk to the Data. You ask in plain words, and it answers from your own production and finance data with a table and a short explanation. It runs as a web app on computer, tablet and phone.

### Who can use it, and from when?

Print365 DatAInsights is live from 1 December 2026 for every customer with Print365 Data, also called Data365. You sign in with the MWM account your administrator sets up for you.

### Where do the numbers come from?

From your own database. The AI picks building blocks MWM has checked, or writes a query that passes the same check, and the database does the counting. You can open the query behind every answer.

### How is it different from connecting ChatGPT or Copilot to our database?

A general AI reads the columns as it finds them, so it can count white waste twice or average missing reports as zero. Print365 DatAInsights works from a checked description of print data and checked building blocks, so every answer follows how print data really works. Each answer shows the query it came from.

### Who can see my data?

Only your company. Every query is checked, your company has its own login that can only read, and the database returns only your company's rows. Your conversations are private and deleted after 30 days.

### What happens if an answer is wrong?

Tap “Report this answer”. MWM finds the cause, tests the fix and puts it live, and most fixes improve the answers for every customer. Only the fix is shared, and your data stays yours.

### What data can I ask about?

Your production and finance data in Print365 Data, such as cost, margin, waste, paper and press hours, planned against actual. You get answers per customer, per job, per plant or per period.

### Do I need Print365 to use Print365 DatAInsights?

Yes, Print365 DatAInsights runs on Print365 Data, the data layer of Print365, our Print MIS/ERP. If you run another Print MIS/ERP today, send us your first question and we show you how Print365 would answer it.

![MWM Group logo mark](https://www.mwm.se/hubfs/raw_assets/public/mwm-theme/images/mwm-logo.svg)

---

## See what your own data can tell you.

Send us the question you would ask your data first. We follow it with you in Print365 DatAInsights on a short call, and you decide the next step. No sales pitch. No commitment.

info@mwm.se · Medborgarplatsen 25, Stockholm

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