Erdee Media shares digital journey at WAN-IFRA webinar
Updated: Nov 5, 2020
Attend the virtual WAN-IFRA webinar Digital Media Europe 2020, #DME20, at 9 a.m. on the 11th of November to hear about the digital subscription expansion of the Netherlands-based Erdee Media Groep. During the breakfast session Dick ten Bolscher, Project Manager Digital, Data & Insights, will share the Erdee Media Groep’s experience of the digital transformation that was undertaken in 2020, through the creation of an integrated data platform together with MWM Insight.
The Erdee Media Groep, with the leading daily national newspaper Reformatorisch Dagblad, has created customised tools through Media 365 for editorial and marketing digitalisation. This change generates new dimensions for the workflow through actionable insights in the newsroom and for the marketing team. The visible effect is a 100 percent increase of digital subscriptions and an almost 80 percent increase in the digital revenue.
The presentation will also be joined by Emma Bakovic, the Project Leader at MWM Insight, who is involved in the development of the project.
MWM would also wish to highlight the role as a Gold Sponsor of Digital Media Europe 2020.
MWM Group supplies IT-solutions and support for the publishing and printing industry. MWM is Microsoft software certified. The company has its own industry leading solutions that keep 200 media customers on five continents at the leading edge of systems support.