The list of standard integrations with MWM Media365 is ever growing. Swedish media planning platform Mediatool is now the latest additions to the long list of systems that are integrated with Media365.
Mediatool is a system for advertisers and agencies working with advertising and media planning with the focus on saving its customers time and money. A common customer of Mediatool and Media365 is Dutch media house Erdee.
Read more about Mediatool on their own website here.
See the full list of standard integrations with Meida365 here.
The customers of MWM have shown strong growth the past two years.
Despite a global pandemic, the digital subscribers have increased with on average 67 percent.
“We are proud to have helped our customers to reach these numbers”, says MWM CEO Joakim Engman.
Two years ago, the COVID-19 pandemic broke out in force, which led to an uncertain situation for large parts of the world. But despite the pandemic, the customers of MWM show impressive numbers when it comes to the influx of digital subscribers over the last two years.
Since the beginning of the year 2020, the customers of MWM have on average increased their digital subscribers, users of news site and E-paper, with 67 percent. The growth varies between 43 and 80 percent.
“Our customers show excellent numbers, and we are happy and proud to have contributed to them. It shows that what we do actually works”, says MWM CEO Joakim Engman.
Joakim Engman is particularly content with that MWM customers that already before 2020 had an extensive digital infrastructure in place has managed to keep the growth numbers high.
“We usually see the best growth numbers for our customers early in their digital development and in the first years with MWM. This shows that we have been successful in continuing to develop our customers’ activities”, he says.
Now MWM has its sights on helping its customers to reach even better numbers for the coming years.
“We have many interesting projects in the pipeline”, says Joakim Engman.
“Among other things, we have started to focus even stronger on creating hyper-personalized customer journeys as well as develop the usage of AI, artificial intelligence, even more.”
How can you adapt your content in order to increase the number of conversions? What content engage your readers? What should you write more/less about? And who are the readers for each journalist?
With MWM’s Media365, these questions can all be answered with a content report, which gives an overview of all the relevant parameters for the content on your website. The report is easy to navigate, is easily adaptable to your data and can give each member of the editorial staff insights about their own content.
In order to demonstrate how the report works, we have created a video demonstration. You can find it in the YouTube-player below.
Would you like to have a better overview of the growth of your customer stock? In this demonstration video, we show you how you with Media365 easily get an insightful data overview.
With clearly stated KPIs, you can follow the growth for your product over time and for different segments, like product, gender and age. You find the demonstration in the video below.
How can we use reading time insights to increase conversions and customer engagement? Which customer segments love to read long and thorough articles? To which customer groups should we create more/fewer long reads?
Now MWM Media365 is a better solution than ever for you in order to answer these questions! Splunk is the latest standard integration to Media365. Splunk is a digital platform used for collecting, handling, and analyzing digital behavior data, and is now fully integrated with the MWM analyzing platform Media365.
Splunk is especially effective for retrieving detailed insights about customer reading time, which was one of the reasons behind Dutch Erdee Media’s decision to go over to Splunk. For Erdee Media, this now means that the data easily can be transferred to Media365 for further analyze and insights.
Read more about Splunk and our many other standard integrations here: https://www.mwm.se/standard-integrations
The number of standard integrations that is available with MWM’s Media365 is ever growing. Our platform is now compatible with a number of different systems for digital behavior, articles, subscriptions and marketing automation, to name a few.
Standard integrations are what enables MWM and Media365 to work in such high speed, and has helped us to have our solutions up and running in just a few weeks at new customers.
Check out our full list of standard integrations here: https://www.mwm.se/standard-integrations
MWM has recruited a Business & Data Analyst. Max Richnau is the newest addition to the team and had his first day on September 1st.
Max has a BSc in journalism from Stockholm University, and has since 2014 worked as a reporter and editor at, among other places, Swedish TV4. This summer, Max also graduated from Stockholm School of Economics (Handelshögskolan), where he took a BSc in Business & Economics.
“I’m delighted to take the next step in my career and join MWM. I’m excited about this new challenge and look forward to contributing with my experience from the years I’ve had in the journalism industry in order to help our clients’ business with the MWM analysis platform Media365”, Max says.
Max has also lived in Germany during two semesters, in Munich and Cologne.
“I hope that I will be able to benefit from my German language abilities here at MWM, as I understand that Germany is a market with great potential within media analysis.”
We would like to greet Max welcome to MWM!
Medienhaus Aachen has made a huge digital move forward during 2020. It is operating in the German town of Aachen and particularly with the daily newspapers, Aachener Zeitung and Aachener Nachrichten.
Nele Toye, Manager of Reader Revenue Market, comments:
“We have succeeded in doubling our full paying digital subscription stock during 2020 and have the ambition to double it again in 2021”.
The MWM Media 365 cloud based data system has been implemented in 2020 and is up and running since the summer. By integrating all information from the existing systems, for example the ERP “ViVa”, which is a software subscription system, the CMS InterRed, as well as Google Analytics, Medienhaus Aachen now has a framework, an overall grip on the systems and as a result – customer data.
“Editorial data and subscription data were earlier two different worlds,” recalls Nele Toye. “Now all our operations are datadriven. The strategy of the whole company is digital as this is the only growing media market. It is increasing and has great potential. How to sell digital content and build up a stock of customers is a huge issue.”
Print is still good business in Germany, but despite this, Medienhaus Aachen early realized the importance of the digital market. The first step of the digital journey was taken already in 2013 by setting up a paywall. After a couple of years the company also experimented with offering a summary of the regional and local multimedia-news of the day through an App for those who had no time for news briefings in the mornings. The testing period lasted for one year.
What was the outcome of your digital efforts?
“We did not have a USP for this new App and at that time also no coherent strategy of how to sell our digital content within the paywall. This changed in 2017, when we started to take our content seriously by being more strategic and by first publishing content digitally behind the paywall.”
In 2018 representatives from the Medienhaus Aachen met with MWM and in 2019 a pre-study was undertaken; surveying existing systems and pointing to future directions. A benchmark of the digital deal was also provided and recommendations of product-improvements and processes were presented by MWM. The experience was based on experience from Scandinavia. Medienhaus Aachen got track on what needed to be done.
Why did you choose to collaborate with MWM?
“We are happy with the collaboration as MWM has expertise and experience from the Scandinavian market, that is in the forefront”, says Nele Toye. “The prestudy gave expertise especially on subscription.”
Today data and simplicity are the buzz words at the Medienhaus Aachen. By getting reports, based on 80-100 datafields, the working routines are changing for the editorial and marketing teams. Experiments with various subscription offers is an ongoing process.
“Today we are looking at the behaviour of the customers and we have different offers on trial. We can now study why customers convert and churn. How did they behave while subscribing and how can we get them back if they churn.“
Daily Print in Umeå, Sweden prints over 100 000 newspapers on a daily basis for its owner VK Media (Västerbottens-Kuriren and Folkbladet) and other publishers in Sweden.
In order to keep an efficient production, tracking in real-time is a necessity. With MWM CopyTrack Cloud it is possible for Daily Print to focus on its production, and let MWM provide the service to track times, stops, waste, over production and create reports needed on a daily basis.
Thomas Sandström, from Daily Print says: With this move to CopyTrack Cloud we will be able to focus on what we do best, print, and MWM will help us keep MWM CopyTrack Cloud running smoothly.